Whitepaper

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THE RIGHT (SOCIAL MEDIA) TOOLS FOR THE JOB

Social media management tools need to be about more than just counting Facebook “Likes” and Twitter followers. Social media management tools need to be all about relevance: giving businesses the information they need to boost brand awareness, sales and client retention rates. And they need to empower SMB owners to be more efficient by doing all the work and letting them focus on marketing, not on becoming a social media “expert.”